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“King of shrimp breeds” Luong Thanh Van and the dream of creating value for the Vietnamese shrimp industry

With more than two decades of working in the seafood industry, Mr. Luong Thanh Van – Chairman of the Board of Directors of Viet Uc Seafood Corporation has always been a pioneer in promoting the Vietnamese shrimp industry towards self-reliance and sustainable development. Let’s listen to him share about the challenges, opportunities and strategies shaping the future of the shrimp breeding industry in Vietnam.

Mr. Luong Thanh Van: I arrived in Australia at the age of 18 and started my life in a foreign land. In the early years, I worked in the garment industry, before switching to the field of photo processing and sticking with this industry for 25 years. That was the golden age of traditional photo printing. But when digital technology exploded, this market quickly narrowed, forcing me to find a new direction.

Once when I returned to my hometown Bac Lieu to celebrate Tet, I was surprised to see people “racing” to raise shrimp. Seeing people struggling to make a living, I realized that this was not only a traditional profession but also had great potential in the future. I asked myself: “Why not try shrimp farming?” If I did well, I would not only open up a new path for myself but also contribute to helping people improve their lives and increase production efficiency.

In 2001, I decided to start a business with shrimp. At that time, black tiger shrimp was still the main farming object. Later, when whiteleg shrimp became popular, I shifted my focus to this shrimp breed. I started with the seed, because in my opinion, the seed is the “soul” of the farming season, deciding more than 50% of the success. As people often say: “First seed, second knowledge” to emphasize the core role of seed in shrimp farming.

Although I do not come from the aquaculture industry, I always strive to learn from experts and research institutes at home and abroad, proactively inviting experts to transfer technology and advanced farming techniques, then applying them in practice. Up to now, after 23 years of commitment, I am still steadfast in my goal of providing high-quality seed, helping people improve productivity, develop sustainably and bring the Vietnamese shrimp farming industry to the international market.

Mr. Luong Thanh Van: The shrimp industry is a potential but also challenging field, especially in the seed segment. With complex biological characteristics, shrimp breeds are very small and live underwater, control has never been easy. Success depends on many factors such as the environment, diseases and unpredictable market fluctuations.

When I first entered the profession, I faced countless difficulties. This profession requires meticulousness, perseverance and constant learning. There were times when I wanted to give up. At that time, in Vietnam, shrimp farming techniques still depended heavily on folk experience, lacking the support of modern science and technology.

I realized that, to be successful, we cannot rely on old ways but must change. Passion is important, but not enough; what is more necessary is determination and the spirit of continuous learning. I spend a lot of time researching, inviting domestic and foreign experts to transfer technology, gradually applying scientific and technical solutions into practice. There are many people who have been successful in shrimp farming but then failed because they refused to change. They cling to their old successes, not updating new technologies in time while the world is always moving. To go the long way in this profession, the first prerequisite is passion, determination, the spirit of learning and especially the courage to change. Only by boldly innovating and applying modern technology can we overcome challenges and develop sustainably. The Vietnamese shrimp industry still has a lot of potential and I believe that with innovation and determination, we can go further on the world seafood map.

Mr. Luong Thanh Van: One of the decisions that I am most proud of is proactively producing parent shrimp in Vietnam. Previously, our shrimp industry was almost entirely dependent on imported parent shrimp from abroad. At that time, the export value of the shrimp industry had reached 2-3 billion USD, but we did not have the right to be proactive.

When importing parent shrimp from abroad, the risk is very high. We cannot check the quality before buying, but only when receiving the goods do we know the condition of the shrimp. This poses many potential risks for both farmers and businesses.

I realized that if we cannot control the source of parent shrimp, we will forever depend and suffer losses. Therefore, I went to research institutes. Here, we cooperated to transfer parent shrimp production technology. To date, Viet Uc is the first and only corporation in Vietnam to control the source of parent shrimp domestically.

This decision not only helps us be more proactive but also reduces risks for the whole industry. Typically, during the COVID-19 pandemic, when international transportation routes were cut off, importing broodstock was almost impossible. But thanks to the source of broodstock produced domestically, we still ensured stability and no interruptions.

Looking back, I am really proud of that decision. Not only does it help the business develop sustainably, but more importantly, it also creates different values ​​for the shrimp farming community, ensuring the initiative and safety of the whole industry during the most difficult times.

Mr. Luong Thanh Van: The biggest challenge facing the Vietnamese shrimp seed production industry today is disease. Although difficult to solve, this problem can be completely overcome if we follow the correct procedures. Ensuring biosecurity is a key factor, along with selecting shrimp families with good disease resistance to ensure that the seed is disease-free, healthy and develops stably.

Previously, when I first returned to Vietnam, there were only a few types of shrimp diseases, but now there are dozens, while environmental and weather conditions are increasingly harsh. This requires shrimp farmers to be flexible and continuously improve production methods.

Ecuador is currently farming shrimp using an extensive method with low density, which helps reduce costs and has advantages in output and price. This puts a lot of pressure on shrimp exporting countries, including Vietnam. To compete, we need to focus on improving the quality of shrimp seed, optimizing growth rate and survival rate.

However, the Vietnamese shrimp seed production industry has made significant progress. During my international business trips, I have found that the quality of our shrimp seed is not inferior to that of other countries.

Many Vietnamese companies have made remarkable improvements, gradually reducing the use of chemicals and antibiotics, and switching to sustainable, environmentally friendly shrimp farming methods. This is a very positive signal.

With the rapid development of science and technology, I believe that if we do not invest in research and technology application right now, we will be left behind.

The current cost of shrimp farming in Vietnam is still high, mainly due to risks in the farming process and unstable survival rates. Therefore, controlling and improving survival rates is an important goal that we, at Viet Uc, are focusing on solving. This is the decisive factor for the sustainability and development of the Vietnamese shrimp industry in the future.

If we follow the right process, ensure the quality of the seed and maintain a sustainable direction, I believe that Vietnamese shrimp will reach international standards. At that time, global consumers will know Vietnamese shrimp as a symbol of quality and prestige.

Mr. Luong Thanh Van: Currently, Viet Uc is developing strongly in the direction of closing the shrimp industry value chain, from parent shrimp, shrimp seeds, shrimp meat, feed factories to processing factories. Thanks to this model, each shrimp when reaching consumers can be clearly traced to its origin, thereby ensuring quality and meeting the strict standards of the international market.

Closing the value chain not only helps improve product quality but also creates conditions for strict control at each stage of production. This is something that some industries in developed countries have done for a long time, but in the shrimp sector, it has not been fully focused on, even though the economic value of shrimp is very large.

I believe that this trend is an inevitable step for the Vietnamese shrimp industry in the future. Today’s consumers, especially the younger generation, are more concerned about health and food quality. They want to know where the products they use come from and how they are produced. This places a higher demand on transparency and traceability throughout the entire production process.

In addition, with the increasingly deteriorating environmental situation, proactive shrimp farming, with strict control of feed and living environment, is the only way to ensure safety and high quality.

Therefore, Viet Uc’s pioneering in building a closed value chain is not only a long-term strategy, but also a breakthrough, contributing to making the Vietnamese shrimp industry ready to compete and meet the increasingly stringent requirements of the international market.

Mr. Luong Thanh Van: In the context of the shrimp industry facing many challenges in production costs and seed quality, optimizing the production process is necessary. However, to reduce costs while still ensuring seed quality, businesses need to apply appropriate scientific and technological solutions.

One of the important solutions is to improve genetics, through selecting parent shrimp with outstanding characteristics such as the ability to eat less, grow quickly and absorb nutrients well. Thanks to the application of modern technology, we can identify and breed shrimp lines with optimal genes, thereby improving farming efficiency.

Reducing costs does not mean reducing quality, but must come from selecting the best breed, ensuring that shrimp have the ability to absorb nutrients effectively and grow quickly. This helps to minimize risks in the production process.

In addition, the application of advanced technologies in production management, optimizing the breeding process and controlling diseases are also key factors to both improve the quality of breeds and ensure profits and maintain competitiveness for businesses.

Mr. Luong Thanh Van: Aquaculture is a field with great potential but also requires a lot of effort, knowledge and close cooperation. For those who want to participate and develop in this industry, I have some advice as follows:

First of all, it is necessary to learn and understand deeply about this field. Shrimp farming, for example, is not simply about stocking and feeding, but also involves biosecurity management, protecting the farming environment and applying modern techniques. Understanding is the key to success and minimizing risks in the production process.

Second, I think cooperation between the state, businesses and people is very important. The state should support through research institutes, universities and organize easy-to-understand instruction programs to provide knowledge to farmers. At the same time, local authorities need to promote the dissemination of safe and sustainable shrimp farming techniques.

Third, the current cost of technology investment is very high, which creates many challenges for people. Therefore, the role of the state is not only to support technology but also to expand the market, remove procedural and regulatory barriers to help Vietnamese seafood products compete better in the international market. Finally, the younger generation needs to boldly approach new technology, innovate in their ways of doing things and be ready to change. When all parties work together, from the state, businesses to the people, I believe that we can build a sustainable and effective aquaculture industry.

Source : thuysanvietnam.com.vn

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Mr. Seokhee Won

Independent Member of the Board of Directors

Mr. Seokhee Won is a seasoned leader with over 30 years of experience in international business, currently serving as President and CEO of APAC & Europe for Global Food Business Division – CJ CheilJedang.

He is known for his ability to exceed performance targets, expand global markets, develop brands and optimize operations at minimal cost. He is regarded by his peers as a thorough, pragmatic and trustworthy expert in delivering sustainable and profitable business results.

Mr. Luong Peter Chuong

Member of the Board of Directors
Investment Strategy Development

Mr. Luong Peter Chuong is a multidisciplinary expert with extensive experience in strategic management, business development, and international startups. He currently serves as a Board Member and Investment Strategy Lead at Viet Uc Seafood Group, where he plays a key role in planning growth strategies, expanding into international markets, and strengthening the Group’s competitive capabilities.

Before joining Viet Uc, Mr. Peter accumulated over a decade of leadership experience in technology and investment companies across Australia, Singapore, and Vietnam. He was a managing partner at 3 Comma Capital Group – an investment firm focused on high-potential startup models – and also served as a board member for Australian companies such as Roll’d Australia and VTPA Group.

Throughout his career, Mr. Peter has demonstrated outstanding ability in team building, executing effective market expansion campaigns, and fostering regional investment networks. His international strategic mindset, adaptive leadership style, and constant drive for innovation have defined Mr. Lương Peter Chuong’s leadership, making a strong contribution to Viet Uc’s journey toward regional and global prominence.

Mr. Ton That De

Member of the Board of Director
Chief Excecutive Officer of Viet Uc Seafood Group

Mr. Ton That De is currently a core member of the Board of Directors and General Director of Viet Uc Seafood Group. He leads the Viet Uc’s development and growth strategy through a closed shrimp value chain model and an expansion orientation to the international market.

Under his leadership, Viet Uc has continuously brought quality products and services to both farmers and consumers, with the vision of making Vietnam a global leader in clean and sustainable shrimp production.

With more than 25 years of experience in operations and strategy development in the fields of fast-moving consumer goods (FMCG), food & beverage (F&B) and agriculture, Mr. Ton That De has held many senior leadership positions at multinational and domestic corporations such as Unilever, Coca-Cola, Masan Consumer and Nova Consumer Group. In particular, he plays a key role in building business strategies, designing breakthrough models – typically the “Farm-to-Table” model, perfecting and developing the organizational structure, and optimizing operations. His leadership style is always associated with sustainable growth in revenue and profit, while creating real value for customers and contributing to the long-term success of the business.

Mr. Luong Thanh Van

Chairman & Founder of Viet Uc Seafood Group

Mr. Luong Thanh Van is the quintessential self-made entrepreneur — a visionary with relentless ambition, sharp strategic thinking, and a pioneering spirit. Starting from zero in Australia, he launched his first business in the garment industry and later pivoted successfully into photo development, eventually becoming one of the most successful Vietnamese entrepreneurs abroad. His landmark acquisition of Kodak’s operations — including a 6,000-agent network and $50 million in annual revenue — stands as a testament to his ability to turn bold visions into reality.

Despite his overseas success, Mr. Van always harbored a deep desire to return to Vietnam and contribute to its growth. In the early 2000s, he took on a new challenge in a completely unfamiliar field — aquaculture — and founded Viet Uc Seafood Group. Driven by the mission to elevate Vietnam’s shrimp industry to global standards, he brought with him world-class knowledge, experience, and unwavering determination.

He spearheaded the establishment of Vietnam’s first and only broodstock shrimp breeding program, enabling the country to produce high-quality shrimp seed stock, reduce dependence on imports, and enhance national competitiveness. His philosophy is clear: in any sector he enters, the goal is not just to lead the market, but to create value that elevates the entire industry.

With the mindset that “Only when farmers succeed, do we truly succeed,” he has heavily invested in research, technology, and a fully integrated shrimp value chain. Under his leadership, Viet Uc has grown to become a dominant force in shrimp seed production and a pioneer in sustainable aquaculture — edging Vietnam closer to becoming a top global shrimp exporter.

As Chairman, Van has guided Viet Uc Seafood Corporation to build a comprehensive aquaculture ecosystem with nearly 2,000 employees, holding over 30% market share in shrimp seed. The group continues to pursue its mission of “Elevating Vietnamese Shrimp” — pushing the industry forward through technology, innovation, and sustainable development.

More than just a business leader, Mr. Luong Thanh Van is a passionate industry steward, driven by the belief that:

“Vietnam’s shrimp industry can master technology, elevate its position, and leave a mark on the global aquaculture map.”

Mr. Ma Tung

Member of the Board of Directors
Deputy General Director of Technology Development

Mr. Ma Tung is currently a core member of the Board of Directors, and Senior Vice President of Research and Development, Technology & Quality of Viet Uc Seafood Group.

He is a passionate technology leader who always takes logical thinking and passion for discovery as a compass to realize vision and lead all technological innovations. He has the ability to turn leading technologies into proprietary assets that bring value to the business, contributing significantly to the journey of making Viet Uc a pioneer in the shrimp industry.

With more than 30 years of experience in the field of engineering and production at many domestic and foreign corporations, Mr. Ma Tung has made outstanding contributions in technology transfer, building operating systems, and developing organizational capacity. He made a special mark at Viet Uc Group as a pioneer in researching and applying advanced water treatment technologies, standardizing shrimp seed production processes, and implementing the first shrimp parent selection program in Vietnam – the foundation that helped Viet Uc lead the high-tech shrimp seed industry.

Mr. Nigel Philip Preston

Independent Member of the Board of Directors

Dr Nigel Preston is a leading expert in aquaculture with over 25 years of international experience. He has held roles as Director General of WorldFish and ISC Chair of the Fish Research Program (FISH CRP), as well as numerous leadership positions at CSIRO – Australia.

With over 90 publications, he has made extensive contributions to the ecology, genetics, nutrition and environmental management of aquatic species. He is currently a Visiting Professor at the University of Queensland and holds a PhD in Marine Biology from the University of Sydney.

Mr. Le Quang Minh

Member of the Board of Directors
Deputy General Director of Finance & Information Technology

Mr. Le Quang Minh is currently a member of the Board of Directors and Deputy General Director of Finance and Information Technology of Viet Uc Seafood Group.

He is a veteran financial and auditing expert with more than 20 years of experience in domestic and multinational corporations, Big 4 – including Deloitte and especially the position of Partner at Ernst & Young Vietnam – the pinnacle of the auditing industry with sharp strategic thinking.

Having held many senior management roles, he has directly built and operated internal control systems, planned financial systems, advised on IPOs and mobilized international capital for many large enterprises such as Khang Dien, Hung Thinh, and companies listed on HOSE.