Mission & Vision

MISSION

To pioneer a green, clean and sustainable aquaculture industry that enhances quality of life for all - empowering farmers; creating long-term value for investors, serving consumers and enabling our people to grow and thrive.

VISION

By 2030, to become a leading aquaculture group with an enterprise value of USD 1 billion, powered by modern governance and a high-performance, people-centered culture, built on a strong foundation for seamless generational transition and sustainable long-term growth.

MISSION

To pioneer a green, clean and sustainable aquaculture industry that enhances quality of life for all - empowering farmers; creating long-term value for investors, serving consumers and enabling our people to grow and thrive.

VISION

By 2030, to become a leading aquaculture group with an enterprise value of USD 1 billion, powered by modern governance and a high-performance, people-centered culture, built on a strong foundation for seamless generational transition and sustainable long-term growth.

National Spirit

Believe in the good qualities and extraordinary abilities of the Vietnamese people.

Unity

Believe in the magical power of unity and consensus: When we are determined together, everything is possible.

Integrity & Kindness

Believe in the natural power of integrity, kindness between people and the world around.

Elevating Vietnamese Shrimp

To elevate the brand of Viet Uc shrimp in particular and Vietnamese shrimp in general, Viet Uc pioneers in closing the value chain of the shrimp industry. This ensures clean, high quality products for consumers and promotes sustainable values for the industry and the community.

01

Pioneering the Complete Shrimp Industry Value Chain

Viet Uc Seafood Group is the first company in Vietnam to successfully establish a fully integrated shrimp industry value chain, delivering high-quality products and services that meet the stringent demands of global markets.

By leading innovation and setting new industry benchmarks, we continue to drive the evolution of Vietnam’s shrimp sector, ensuring sustainability, efficiency, and world-class standards at every stage of production.

02

High-Tech Sustainability: Driving the Future of Shrimp Farming

At Viet Uc, cutting-edge technology and digital innovation are at the heart of our fully integrated shrimp industry value chain.

We prioritize sustainable solutions in every segment, leveraging advanced technology to enhance efficiency, traceability, and environmental responsibility. By continuously innovating, we set new standards for a more resilient, eco-friendly, and high-performance shrimp industry.

Corporation Value System

Quality

Leading and Setting new Standards of Quality in the Industry. Zero tolerance for quality standards at any level.

Technology

Continuously research and apply the world's most advanced technologies to all segments of the Shrimp Industry's Closed Value Chain.

Sustainable

Sustainable for the Industry, for the Environment, for Partners, for Customers, for Consumers and for the Community in general.

Commitment

Respect our commitment, do things on time and with the right quality. Always be clear about our goals and proactively re-commit when there are mistakes, because reputation is built on actions.

Responsibility

Proactively focus on solutions and act towards common goals. Take 100% responsibility for all that falls within our roles, responsibilities and duties.

Trust

Always listen openly and sincerely. From there, build strong trust between teammates, customers and partners.

All in one

Sustainable for
industry-wide inputs

Viet Uc is proud to be the first and only company in Vietnam to proactively implement a Genetics and Breeding Program for Parent Shrimp.

By producing Parent Shrimp that are completely pathogen-free — as recognized by the World Organization for Animal Health (OIE) and in full compliance with the Ministry of Agriculture and Rural Development — Viet Uc has significantly reduced the domestic industry’s reliance on imported broodstock. This achievement has proven especially vital during the Covid-19 pandemic, which severely disrupted global supply chains.

Moreover, this milestone elevates Vietnam’s position on the global shrimp industry map. Today, Vietnam stands among the world’s top four countries capable of proactively supplying Parent Shrimp, alongside the United States, Ecuador, and Thailand.

Sustainable Solutions
for Shrimp Farmers

Viet Uc leverages high technology to deliver sustainability to shrimp farmers through two key approaches: Superior Shrimp Seed and an Innovative Farming Model.

1. High-Tech Shrimp Seed: The Foundation of Success
Input shrimp seed quality accounts for over 50% of a successful crop. Recognizing this, Viet Uc has become the first and only group in Vietnam to proactively develop a comprehensive genetic program for selecting and breeding parent shrimp.

Through world-class research and the application of cutting-edge biotechnology, Viet Uc identifies, isolates, and preserves the purest and most superior genes. Combined with a specialized nutritional regimen throughout the larval rearing process, this results in generations of High-Tech Shrimp Seed with remarkable traits:

🔹 Faster growth

🔹 Stronger disease resistance

🔹 Improved environmental adaptability

🔹 Enhanced head size

With these advanced genetics, farmers benefit from higher crop success rates and improved profitability.

Current offerings include:

🔹 VUS Leader 21 – The latest generation of high-tech shrimp seed

🔹 VUS Leader 1/000 – A specialized line for ultra-low salinity environments

2. “VUS Sustainable”: A New Standard in Shrimp Farming
Viet Uc is pioneering a high-tech farming model known as “VUS Sustainable”, designed to support farmers with greater efficiency and sustainability.

Through a nationwide network of high-tech shrimp farming complexes and a dedicated team of technical consultants, farmers are guided in cultivating shrimp without antibiotics—achieving higher yields while protecting the environment.

By combining innovation in shrimp breeding with sustainable farming practices, Viet Uc is committed to helping Vietnamese shrimp farmers thrive—today and in the future.

Sustainable for
the environment

Shrimp farming in Vietnam — particularly in the Mekong Delta — is predominantly small-scale and fragmented. The industry is gradually transitioning from traditional earthen ponds to tarpaulin-lined ponds, while large-scale, high-tech farms remain limited in number. This raises a critical challenge: how to optimize water usage and treat wastewater effectively to minimize environmental impact.

Viet Uc Group’s VUS Sustainable Shrimp Farming Model addresses this issue head-on. The model is completely antibiotic-free and is designed to help farmers:

🔹 Reduce water usage by at least 30%

🔹 Minimize environmental harm from waste discharge

🔹 Avoid the overuse of harmful chemicals

By promoting more efficient and eco-friendly practices, Viet Uc not only supports farmers but also contributes to protecting Vietnam’s aquatic ecosystems and ensuring the long-term sustainability of the shrimp industry.

Sustainable for
consumers

Viet Uc Group’s commitment to sustainability extends all the way to the consumer’s table — with a focus on delivering what we call “Perfect Shrimp.”

Our commercial shrimp meet the highest standards of quality, featuring:

🔹 Completely antibiotic-free farming

🔹 Strict food hygiene and safety compliance

🔹 Full traceability from farm to table

🔹 Exceptional color and flavor

Thanks to this unwavering dedication, Viet Uc’s commercial and processed shrimp are fully equipped to meet the export standards of the world’s most demanding markets—including Japan, the United States, and Europe.

Sustainable for
the community

For over 20 years, Viet Uc Group’s commitment to sustainability has extended far beyond business operations—it is deeply rooted in our sense of social responsibility.

From building charity houses and supporting those in difficult circumstances to actively participating in national efforts during natural disasters and epidemics, Viet Uc has consistently stood with the community.

A defining example of this commitment came on August 8, 2021, the 20th anniversary of the Group’s founding. Instead of holding formal celebrations, Chairman Mr. Luong Thanh Van chose to dedicate the entire event budget to a meaningful initiative: “Accompanying the Nation in Overcoming the Challenges of COVID-19.”

Through this campaign, Viet Uc Group provided essential goods—such as export-quality frozen shrimp, clean vegetables, and premium rice—to people in need across COVID-19 hotspots, quarantine zones, and zero-cost markets. In addition, the Group donated critical medical supplies, including:

🔹 Ventilators (from high-flow oxygen machines to multi-function units)

🔹 3M protective masks

🔹 Level 3 medical protective gear

These supplies were delivered to frontline medical teams in provinces and cities throughout Vietnam—from the Mekong Delta and Ho Chi Minh City to the Central Region.

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Mr. Seokhee Won

Independent Member of the Board of Directors

Mr. Seokhee Won is a seasoned leader with over 30 years of experience in international business, currently serving as President and CEO of APAC & Europe for Global Food Business Division – CJ CheilJedang.

He is known for his ability to exceed performance targets, expand global markets, develop brands and optimize operations at minimal cost. He is regarded by his peers as a thorough, pragmatic and trustworthy expert in delivering sustainable and profitable business results.

Mr. Luong Peter Chuong

Member of the Board of Directors
Investment Strategy Development

Mr. Luong Peter Chuong is a multidisciplinary expert with extensive experience in strategic management, business development, and international startups. He currently serves as a Board Member and Investment Strategy Lead at Viet Uc Seafood Group, where he plays a key role in planning growth strategies, expanding into international markets, and strengthening the Group’s competitive capabilities.

Before joining Viet Uc, Mr. Peter accumulated over a decade of leadership experience in technology and investment companies across Australia, Singapore, and Vietnam. He was a managing partner at 3 Comma Capital Group – an investment firm focused on high-potential startup models – and also served as a board member for Australian companies such as Roll’d Australia and VTPA Group.

Throughout his career, Mr. Peter has demonstrated outstanding ability in team building, executing effective market expansion campaigns, and fostering regional investment networks. His international strategic mindset, adaptive leadership style, and constant drive for innovation have defined Mr. Lương Peter Chuong’s leadership, making a strong contribution to Viet Uc’s journey toward regional and global prominence.

Mr. Ton That De

Member of the Board of Director
Chief Excecutive Officer of Viet Uc Seafood Group

Mr. Ton That De is currently a core member of the Board of Directors and General Director of Viet Uc Seafood Group. He leads the Viet Uc’s development and growth strategy through a closed shrimp value chain model and an expansion orientation to the international market.

Under his leadership, Viet Uc has continuously brought quality products and services to both farmers and consumers, with the vision of making Vietnam a global leader in clean and sustainable shrimp production.

With more than 25 years of experience in operations and strategy development in the fields of fast-moving consumer goods (FMCG), food & beverage (F&B) and agriculture, Mr. Ton That De has held many senior leadership positions at multinational and domestic corporations such as Unilever, Coca-Cola, Masan Consumer and Nova Consumer Group. In particular, he plays a key role in building business strategies, designing breakthrough models – typically the “Farm-to-Table” model, perfecting and developing the organizational structure, and optimizing operations. His leadership style is always associated with sustainable growth in revenue and profit, while creating real value for customers and contributing to the long-term success of the business.

Mr. Luong Thanh Van

Chairman & Founder of Viet Uc Seafood Group

Mr. Luong Thanh Van is the quintessential self-made entrepreneur — a visionary with relentless ambition, sharp strategic thinking, and a pioneering spirit. Starting from zero in Australia, he launched his first business in the garment industry and later pivoted successfully into photo development, eventually becoming one of the most successful Vietnamese entrepreneurs abroad. His landmark acquisition of Kodak’s operations — including a 6,000-agent network and $50 million in annual revenue — stands as a testament to his ability to turn bold visions into reality.

Despite his overseas success, Mr. Van always harbored a deep desire to return to Vietnam and contribute to its growth. In the early 2000s, he took on a new challenge in a completely unfamiliar field — aquaculture — and founded Viet Uc Seafood Group. Driven by the mission to elevate Vietnam’s shrimp industry to global standards, he brought with him world-class knowledge, experience, and unwavering determination.

He spearheaded the establishment of Vietnam’s first and only broodstock shrimp breeding program, enabling the country to produce high-quality shrimp seed stock, reduce dependence on imports, and enhance national competitiveness. His philosophy is clear: in any sector he enters, the goal is not just to lead the market, but to create value that elevates the entire industry.

With the mindset that “Only when farmers succeed, do we truly succeed,” he has heavily invested in research, technology, and a fully integrated shrimp value chain. Under his leadership, Viet Uc has grown to become a dominant force in shrimp seed production and a pioneer in sustainable aquaculture — edging Vietnam closer to becoming a top global shrimp exporter.

As Chairman, Van has guided Viet Uc Seafood Corporation to build a comprehensive aquaculture ecosystem with nearly 2,000 employees, holding over 30% market share in shrimp seed. The group continues to pursue its mission of “Elevating Vietnamese Shrimp” — pushing the industry forward through technology, innovation, and sustainable development.

More than just a business leader, Mr. Luong Thanh Van is a passionate industry steward, driven by the belief that:

“Vietnam’s shrimp industry can master technology, elevate its position, and leave a mark on the global aquaculture map.”

Mr. Ma Tung

Member of the Board of Directors
Deputy General Director of Technology Development

Mr. Ma Tung is currently a core member of the Board of Directors, and Senior Vice President of Research and Development, Technology & Quality of Viet Uc Seafood Group.

He is a passionate technology leader who always takes logical thinking and passion for discovery as a compass to realize vision and lead all technological innovations. He has the ability to turn leading technologies into proprietary assets that bring value to the business, contributing significantly to the journey of making Viet Uc a pioneer in the shrimp industry.

With more than 30 years of experience in the field of engineering and production at many domestic and foreign corporations, Mr. Ma Tung has made outstanding contributions in technology transfer, building operating systems, and developing organizational capacity. He made a special mark at Viet Uc Group as a pioneer in researching and applying advanced water treatment technologies, standardizing shrimp seed production processes, and implementing the first shrimp parent selection program in Vietnam – the foundation that helped Viet Uc lead the high-tech shrimp seed industry.

Mr. Nigel Philip Preston

Independent Member of the Board of Directors

Dr Nigel Preston is a leading expert in aquaculture with over 25 years of international experience. He has held roles as Director General of WorldFish and ISC Chair of the Fish Research Program (FISH CRP), as well as numerous leadership positions at CSIRO – Australia.

With over 90 publications, he has made extensive contributions to the ecology, genetics, nutrition and environmental management of aquatic species. He is currently a Visiting Professor at the University of Queensland and holds a PhD in Marine Biology from the University of Sydney.

Mr. Le Quang Minh

Member of the Board of Directors
Deputy General Director of Finance & Information Technology

Mr. Le Quang Minh is currently a member of the Board of Directors and Deputy General Director of Finance and Information Technology of Viet Uc Seafood Group.

He is a veteran financial and auditing expert with more than 20 years of experience in domestic and multinational corporations, Big 4 – including Deloitte and especially the position of Partner at Ernst & Young Vietnam – the pinnacle of the auditing industry with sharp strategic thinking.

Having held many senior management roles, he has directly built and operated internal control systems, planned financial systems, advised on IPOs and mobilized international capital for many large enterprises such as Khang Dien, Hung Thinh, and companies listed on HOSE.