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Spreading sustainable high-tech solutions through the closed shrimp industry chain

The Vietnamese shrimp industry has many opportunities and potentials for development, but also many challenges. To help the industry develop sustainably, one of the important solutions is to link the chain and apply high technology. This is also the strategic direction that Viet Uc Group has implemented for more than 20 years.

At the Vietshrimp International Exhibition Fair from April 12-14, Viet Uc Group also continued to spread the message “For a sustainable high-tech Vietnamese shrimp industry” to a large number of visitors.

Why is it necessary to close the chain to develop sustainably?

Closing the chain will help ensure strict control of the production process and product quality in each segment from input to output. That is the reason why Viet Uc Group is preparing to complete the closed value chain of the shrimp industry from parent shrimp to shrimp seeds, commercial shrimp and the final product is the perfect shrimp on the consumer’s table. This is the lever to help improve quality, thereby raising the brand value of Vietnamese shrimp in the international market.

Viet Uc Group’s complexes range from parent shrimp to shrimp seeds, high-tech commercial farming and the final link is the processing plant.

Sustainable for the entire industry and for farmers

The first segment in the entire chain is broodstock. Viet Uc Group has contributed to changing the ranking of the Vietnamese shrimp industry on the world map when it officially took the initiative in sourcing broodstock locally. This helps limit dependence on imported broodstock, avoiding the risk of disruption of supply from abroad. This is an important factor in ensuring stability for the industry, not only in terms of output but also in controlling the quality of the broodstock.

Thanks to that, Viet Uc continuously produces generations of broodstock with superior characteristics. This helps farmers feel more secure, with a higher success rate and profit.

Spreading technological solutions from proactively sourcing parent shrimp to producing high-tech shrimp seeds at Vietshrimp fair

Sustainable for the environment

In addition, Viet Uc, with the orientation of not using antibiotics at all throughout the shrimp life cycle, has been and is continuing to spread this message to farmers across the country.

The use of antibiotics brings immediate benefits but long-term harm, even directly to farmers. Typically, the use of antibiotics also kills both harmful and beneficial bacteria, causing an imbalance in the ecosystem in the farming environment, creating strains of drug-resistant bacteria, causing drug resistance, when shrimp get sick, it will be very difficult to treat. The more antibiotics are used in the pond, the more diseases in the following crops will increase, causing long-term damage, leading to continuous failure. In addition, many export shipments are returned due to antibiotic residues, affecting the image, brand, reducing the reputation and value of Vietnamese shrimp in general.

Currently, Viet Uc Group is implementing VUS Sustainable Shrimp Farming Models. In which the letter “S” is the abbreviation of the word Sustainable. The highlight of this model is that the farming process limits water changes, the farming process does not use antibiotics, chemicals… thereby avoiding impacts on the environment. Viet Uc also spreads this orientation to shrimp farmers nationwide to join hands in shrimp farming to protect the environment, which is also to protect clean water resources for each crop of farmers.

VUS Sustainable high-tech shrimp farming model at Vietshrimp fair

Sustainable for the community and consumers

Finally, Viet Uc is preparing to close the entire chain with the Viet Uc Seafood Factory for the output of perfect shrimp, ensuring: Clean, completely antibiotic-free, food safety, traceability, with superior color and flavor.

This is the key to help enhance the brand value of Vietnamese shrimp in the international market.

At the Vietshrimp fair, in order to help visitors from far away who do not have the conditions to visit the complexes in each section of the closed chain from parent shrimp to the output of perfect shrimp. Viet Uc Group has brought visitors the experience of VR360 technology, so that they can directly visit each area without having to spend time going there.

Visitors can experience an online tour of the closed shrimp industry chain from parent shrimp to the output of perfect Vietnamese-Australian shrimp at Vietshrimp.

Viet Uc Group wishes to spread the message For a Sustainable High-Tech Vietnamese Shrimp Industry to shrimp farmers, associations, communities… to join hands to contribute to realizing the aspiration to elevate Vietnamese shrimp and sustainable development for the entire industry.

Viet Uc Group spreads the message of high-tech shrimp farming and aiming for sustainable values ​​at Vietshrimp fair

Source: Thanh Nien Newspaper

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Mr. Seokhee Won

Independent Member of the Board of Directors

Mr. Seokhee Won is a seasoned leader with over 30 years of experience in international business, currently serving as President and CEO of APAC & Europe for Global Food Business Division – CJ CheilJedang.

He is known for his ability to exceed performance targets, expand global markets, develop brands and optimize operations at minimal cost. He is regarded by his peers as a thorough, pragmatic and trustworthy expert in delivering sustainable and profitable business results.

Mr. Luong Peter Chuong

Member of the Board of Directors
Investment Strategy Development

Mr. Luong Peter Chuong is a multidisciplinary expert with extensive experience in strategic management, business development, and international startups. He currently serves as a Board Member and Investment Strategy Lead at Viet Uc Seafood Group, where he plays a key role in planning growth strategies, expanding into international markets, and strengthening the Group’s competitive capabilities.

Before joining Viet Uc, Mr. Peter accumulated over a decade of leadership experience in technology and investment companies across Australia, Singapore, and Vietnam. He was a managing partner at 3 Comma Capital Group – an investment firm focused on high-potential startup models – and also served as a board member for Australian companies such as Roll’d Australia and VTPA Group.

Throughout his career, Mr. Peter has demonstrated outstanding ability in team building, executing effective market expansion campaigns, and fostering regional investment networks. His international strategic mindset, adaptive leadership style, and constant drive for innovation have defined Mr. Lương Peter Chuong’s leadership, making a strong contribution to Viet Uc’s journey toward regional and global prominence.

Mr. Ton That De

Member of the Board of Director
Chief Excecutive Officer of Viet Uc Seafood Group

Mr. Ton That De is currently a core member of the Board of Directors and General Director of Viet Uc Seafood Group. He leads the Viet Uc’s development and growth strategy through a closed shrimp value chain model and an expansion orientation to the international market.

Under his leadership, Viet Uc has continuously brought quality products and services to both farmers and consumers, with the vision of making Vietnam a global leader in clean and sustainable shrimp production.

With more than 25 years of experience in operations and strategy development in the fields of fast-moving consumer goods (FMCG), food & beverage (F&B) and agriculture, Mr. Ton That De has held many senior leadership positions at multinational and domestic corporations such as Unilever, Coca-Cola, Masan Consumer and Nova Consumer Group. In particular, he plays a key role in building business strategies, designing breakthrough models – typically the “Farm-to-Table” model, perfecting and developing the organizational structure, and optimizing operations. His leadership style is always associated with sustainable growth in revenue and profit, while creating real value for customers and contributing to the long-term success of the business.

Mr. Luong Thanh Van

Chairman & Founder of Viet Uc Seafood Group

Mr. Luong Thanh Van is the quintessential self-made entrepreneur — a visionary with relentless ambition, sharp strategic thinking, and a pioneering spirit. Starting from zero in Australia, he launched his first business in the garment industry and later pivoted successfully into photo development, eventually becoming one of the most successful Vietnamese entrepreneurs abroad. His landmark acquisition of Kodak’s operations — including a 6,000-agent network and $50 million in annual revenue — stands as a testament to his ability to turn bold visions into reality.

Despite his overseas success, Mr. Van always harbored a deep desire to return to Vietnam and contribute to its growth. In the early 2000s, he took on a new challenge in a completely unfamiliar field — aquaculture — and founded Viet Uc Seafood Group. Driven by the mission to elevate Vietnam’s shrimp industry to global standards, he brought with him world-class knowledge, experience, and unwavering determination.

He spearheaded the establishment of Vietnam’s first and only broodstock shrimp breeding program, enabling the country to produce high-quality shrimp seed stock, reduce dependence on imports, and enhance national competitiveness. His philosophy is clear: in any sector he enters, the goal is not just to lead the market, but to create value that elevates the entire industry.

With the mindset that “Only when farmers succeed, do we truly succeed,” he has heavily invested in research, technology, and a fully integrated shrimp value chain. Under his leadership, Viet Uc has grown to become a dominant force in shrimp seed production and a pioneer in sustainable aquaculture — edging Vietnam closer to becoming a top global shrimp exporter.

As Chairman, Van has guided Viet Uc Seafood Corporation to build a comprehensive aquaculture ecosystem with nearly 2,000 employees, holding over 30% market share in shrimp seed. The group continues to pursue its mission of “Elevating Vietnamese Shrimp” — pushing the industry forward through technology, innovation, and sustainable development.

More than just a business leader, Mr. Luong Thanh Van is a passionate industry steward, driven by the belief that:

“Vietnam’s shrimp industry can master technology, elevate its position, and leave a mark on the global aquaculture map.”

Mr. Ma Tung

Member of the Board of Directors
Deputy General Director of Technology Development

Mr. Ma Tung is currently a core member of the Board of Directors, and Senior Vice President of Research and Development, Technology & Quality of Viet Uc Seafood Group.

He is a passionate technology leader who always takes logical thinking and passion for discovery as a compass to realize vision and lead all technological innovations. He has the ability to turn leading technologies into proprietary assets that bring value to the business, contributing significantly to the journey of making Viet Uc a pioneer in the shrimp industry.

With more than 30 years of experience in the field of engineering and production at many domestic and foreign corporations, Mr. Ma Tung has made outstanding contributions in technology transfer, building operating systems, and developing organizational capacity. He made a special mark at Viet Uc Group as a pioneer in researching and applying advanced water treatment technologies, standardizing shrimp seed production processes, and implementing the first shrimp parent selection program in Vietnam – the foundation that helped Viet Uc lead the high-tech shrimp seed industry.

Mr. Nigel Philip Preston

Independent Member of the Board of Directors

Dr Nigel Preston is a leading expert in aquaculture with over 25 years of international experience. He has held roles as Director General of WorldFish and ISC Chair of the Fish Research Program (FISH CRP), as well as numerous leadership positions at CSIRO – Australia.

With over 90 publications, he has made extensive contributions to the ecology, genetics, nutrition and environmental management of aquatic species. He is currently a Visiting Professor at the University of Queensland and holds a PhD in Marine Biology from the University of Sydney.

Mr. Le Quang Minh

Member of the Board of Directors
Deputy General Director of Finance & Information Technology

Mr. Le Quang Minh is currently a member of the Board of Directors and Deputy General Director of Finance and Information Technology of Viet Uc Seafood Group.

He is a veteran financial and auditing expert with more than 20 years of experience in domestic and multinational corporations, Big 4 – including Deloitte and especially the position of Partner at Ernst & Young Vietnam – the pinnacle of the auditing industry with sharp strategic thinking.

Having held many senior management roles, he has directly built and operated internal control systems, planned financial systems, advised on IPOs and mobilized international capital for many large enterprises such as Khang Dien, Hung Thinh, and companies listed on HOSE.